Swiss made

Watch brands that would like to print the words 'Swiss Made' on their dials, must comply with the strict criteria of the Swiss watch industry. This quality standard was introduced because of the large numbers of (cheap) quartz movements that were produced in the Far East.

Quality mark

According to a Swiss law dating back to 1971 a Swiss movement must meet technical as well as esthetical criteria. Technical criteria demand that Swiss Made watches are precise, reliable, waterproof and shockproof. Esthetically speaking, watches must be elegant, original and well finished. Therefore, not every watch deserves the Swiss Made hallmark.

Tradition

We have been developing and producing watches according to the traditions and standards of the Swiss watch industry. We produce watches of high quality, watches that honour the Swiss Made hallmark.